Are You Ready for the Baby Boomer's to Retire?
by Monique Nelson on June 2nd, 2011

If you are not ready to retire yourself, you may have neglected to think about the implications of other people retiring. Though people retire every year, for the next few years, there is going to be a Boom, so to speak, of retirees.

The Baby Boomer generation.

In 1946 families starting reproducing at an alarming rate. They kept on populating the earth very quickly until about 1964. That population of babies are now between the ages of 45 - 65. Which means that there are going to be a lot of people retiring - starting now.

What does that mean for you and your facility?

It means that there is a whole new audience for you to cater to. There are going to be swarms of newly retired, bored people in your community, looking for something to do.

Many of these Baby Boomers are going to be in good health, looking for active ways to keep busy. Others are going to be in poor health looking for ways to shape up that is convenient and accessible for them. In either case, swimming is going to look like a pretty "boss" idea. (60s slang complements of

So, what can you do to make your facility more welcoming and appealing to this new - spendy - audience?

Well, creating fitness programs aimed at mature adults is a good place to start. Perhaps you can even create a Baby Boomer event - a 60s night?

It has been my experience that adults aged 60 and up like their pool water warm. If you have a warm water pool, or a therapy pool, make sure it is well know in your area. That may sound very inviting!

If you would like to be able to keep a warm pool warm without bankrupting your facility with heating bills, try Heatsavr, the liquid pool cover. It can help reduce your heating costs by up to 40%. It is a truly "Far OUT!" product. Lower operating costs and a new generation of swimmers paying to enjoy your swimming pool is going to look GREAT on the books!

Posted in Commercial Facilities, Reduce Energy    Tagged with heatsavr, commercial aquatics facility, aquatics, reduce heating costs, swimming pool, pool