Posts with the category “for-retailers”

Perhaps you've heard the saying, "a picture is worth a thousand words." Or, "take a picture, it'll last longer." We all know that pictures provide impact and a lasting impression. In our modern, inter...  Read More

We've all heard the cliche about "thinking outside the box." We've all tried to put it into practice. At some point or other I'm sure we've all thought we were thinking outside the box (when really we...  Read More

The pool industry in North America is very seasonal, which means that most businesses hire seasonal staff on an annual basis. This can sometimes be trying, because we often work with high school stude...  Read More

Have you heard of Uniqlo? If you haven't yet, it is only a matter of time. They are a Japanese brand of affordable, high quality clothing that focuses on timeless styles, rather than trendy one-hit w...  Read More

If you were play a word association game starting with "NASA" I am sure a lot of terms might come to mind: Space, Mars Phoenix, Smart, Scientists, Astronauts, Research, etc. I am sure there are some m...  Read More

I read the most fascinating article in Marketing Magazine recently. It was titled "Why Won't You Believe I Walked to your Store?" It is all about the new reality that many shoppers are leaving their v...  Read More

Extreme weather. Its kind of like Extreme Sports, only the potential devastation grows from one person - the athlete - to an unlimited number of victims. Have you thought about how the change in weath...  Read More

I read an article in Aquqtics International today that really started me thinking. It was an interesting and thought-provoking look at the way we communicate, and the differences between the generatio...  Read More

You've heard cliches about "Fishing for" various things - complements, information, etc. I'm sure you're also familiar with the analogies that often happen between sales and sports - home run customer...  Read More

While flipping through Aqua Magazine I came across the most interesting article titled "The Liquid Commute." Apparently, London is considering converting the history Regnets Canal into a swimming "lan...  Read More

Have you ever walked around a big box store, trying to get your shopping done, and realized that everything looks the same, just maybe in different colors? I hate that. I really do. i want some fun...  Read More

Everywhere I turn lately, someone somewhere is complementing Service Companies in the USA. Trade magazines, Distributors, manufacturers, industry reports - they are all noting how well Service Compani...  Read More

For those of you in the Pool Industry who appreciate the tenacity of Pool Service companies thorughout the past few years - and who would like to figure out how to use their successful strategies in y...  Read More

In May, one of the most common questions posed to professionals within the pool industry is related to pool heating. Swimming is newly in demand, but getting the pool water up to temperature can be qu...  Read More

Disclaimer: I am going to try to keep this post relatively short and sweet, so this is NOT going to be overly detailed, but will share main points and benefits of each resource I love. I am convinced...  Read More

Competition is fierce in the pool industry - we all know that. If you want to make sure that your Retail location not only stands out amonst your competitors, but blows them out of the water (so to sp...  Read More

Aqua Magazine released their 2012 "State of the Industry" Report in their May issue. The Retail  segment of the pool industry is apparently on the rebound - for real this time!. Rebounds can be danger...  Read More

As a retailer, you have the joyous responsibility of showing options to your customers, and you may or may not have the opportunity to actually talk about these options. How can you sell convenience t...  Read More

In the pool industry, the most beautiful sentiment can be the interaction between a family - a child, looking up at his dad with pleading eyes, begging him to open up the pool - its warm enough to swi...  Read More

I wanted to take a minute or two of your time today to share with you some "items" that will definitely help with the sales and promotion of Ecosavr & Heatsavr this year. I truly believe that these "i...  Read More

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