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Will Service Make or Break Your Business?
July 24th, 2013
Have you heard of Uniqlo?
If you haven't yet, it is only a matter of time. They are a Japanese brand of affordable, high quality clothing that focuses on timeless styles, rather than trendy one-hit w... Read More
0
Market Your Business as Smart as NASA
July 24th, 2013
If you were play a word association game starting with "NASA" I am sure a lot of terms might come to mind: Space, Mars Phoenix, Smart, Scientists, Astronauts, Research, etc. I am sure there are some m... Read More
2
The Holy Grail of Fitness: Swimming and Hydro-Therapy
July 19th, 2013
Dating back to 2500 BCE, swimming and pools have been preserved on Egyptian walls and in ancient scrolls. It is always associated with summer, and the sport is blanketed across the television during t... Read More
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Walk, Bike, Bus and Shop?
July 18th, 2013
I read the most fascinating article in Marketing Magazine recently. It was titled "Why Won't You Believe I Walked to your Store?" It is all about the new reality that many shoppers are leaving their v... Read More
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How Extreme Weather Might Change the Way You Do Business
July 10th, 2013
Extreme weather. Its kind of like Extreme Sports, only the potential devastation grows from one person - the athlete - to an unlimited number of victims. Have you thought about how the change in weath... Read More
0
The NRPA Congress is Nigh
July 9th, 2013
The National Recreation and Parks Association's Congress and Exposition is just around the corner, beginning in Houston, TX on October 8th. As one of the recreation industry's favorite professionals, ... Read More
1
The Pool Industry Just Got a LOT Hipper
June 26th, 2013
For those of you who don't know me that well, I would like to tell you how much I enjoy creativity. I am a marketer, after all. I especially love it when I get to experience talent that goes way beyon... Read More
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Staffing a Commercial Aquatics Center in 2013
June 25th, 2013
I recently created a survey to find out what is of interest to commercial swimming pool operators. If you missed the survey, and would like to take it to give me your much anticipated insight to a uni... Read More
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Have you been Avoiding the Truth, the Whole Truth, of your Pool Scheduling?
June 18th, 2013
Most people believe they can handle the truth, though they don't usually ask for "the truth, the whole truth and nothing but the truth." If they did, they might start avoiding it!
In business, knowin... Read More
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Is there a Generation Gap in the Pool Industry?
June 12th, 2013
I read an article in Aquqtics International today that really started me thinking. It was an interesting and thought-provoking look at the way we communicate, and the differences between the generatio... Read More
11
Plastic Solar Blankets VS Liquid Pool Covers: Conclusion
June 1st, 2013
We've looked at many factors that most consumers will consider when faced with a decision on whether to purchase a traditional plastic solar blanket for their pool, or to whether to opt for the less w... Read More
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Plastic Pool Blankets VS Liquid Pool Covers: Round 5
May 31st, 2013
Did you miss a few episodes? Catch up on the previous Rounds here:Round 1: Heat RetentionRound 2: Water ConservationRound 3: SafetyRound 4: Application A significant portion of a buying decision will ... Read More