Posts with the category “for-pool-builders”
Online Photographs - the 2014 method of "Window Shopping"
March 25th, 2014
Perhaps you've heard the saying, "a picture is worth a thousand words." Or, "take a picture, it'll last longer." We all know that pictures provide impact and a lasting impression. In our modern, inter...
Thinking outside the "Box" can help grow your business this season
March 19th, 2014
We've all heard the cliche about "thinking outside the box." We've all tried to put it into practice. At some point or other I'm sure we've all thought we were thinking outside the box (when really we...
Why Ashton Kutcher should train your employees
August 15th, 2013
The pool industry in North America is very seasonal, which means that most businesses hire seasonal staff on an annual basis. This can sometimes be trying, because we often work with high school stude...
Will Service Make or Break Your Business?
July 24th, 2013
Have you heard of Uniqlo? If you haven't yet, it is only a matter of time. They are a Japanese brand of affordable, high quality clothing that focuses on timeless styles, rather than trendy one-hit w...
Market Your Business as Smart as NASA
July 24th, 2013
If you were play a word association game starting with "NASA" I am sure a lot of terms might come to mind: Space, Mars Phoenix, Smart, Scientists, Astronauts, Research, etc. I am sure there are some m...
How Extreme Weather Might Change the Way You Do Business
July 10th, 2013
Extreme weather. Its kind of like Extreme Sports, only the potential devastation grows from one person - the athlete - to an unlimited number of victims. Have you thought about how the change in weath...
Is there a Generation Gap in the Pool Industry?
June 12th, 2013
I read an article in Aquqtics International today that really started me thinking. It was an interesting and thought-provoking look at the way we communicate, and the differences between the generatio...
Fishing for Customers - The Sales Game
May 6th, 2013
You've heard cliches about "Fishing for" various things - complements, information, etc. I'm sure you're also familiar with the analogies that often happen between sales and sports - home run customer...
New Trend: Swim To Work Week?
January 14th, 2013
While flipping through Aqua Magazine I came across the most interesting article titled "The Liquid Commute." Apparently, London is considering converting the history Regnets Canal into a swimming "lan...
How to Effectively Educate Your Employees
November 29th, 2012
I want to tell a quick story about my time as an employee at a local pool supply store. I started as just a kid off the street with a basic knowledge of pool care from my childhood job working for a R...
An Ode to Service Companies
May 17th, 2012
Everywhere I turn lately, someone somewhere is complementing Service Companies in the USA. Trade magazines, Distributors, manufacturers, industry reports - they are all noting how well Service Compani...
An Ode to Pool Service Companies: Part 2
May 17th, 2012
For those of you in the Pool Industry who appreciate the tenacity of Pool Service companies thorughout the past few years - and who would like to figure out how to use their successful strategies in y...
Building Your Business with Online Marketing
May 3rd, 2012
Competition is fierce in the pool industry - we all know that. If you want to make sure that your company not only stands out amonst your competitors, but blows them out of the water (so to speak), yo...
Top 4 Resources Every Business Should be Using
May 3rd, 2012
Disclaimer: I am going to try to keep this post relatively short and sweet, so this is NOT going to be overly detailed, but will share main points and benefits of each resource I love. I am convinced...
How to Flourish in a "Cautiously Optimist" Market
April 26th, 2012
Aqua Magazine released their 2012 "State of the Industry" Report in their May issue. The overall consensus for the construction segment of the pool industry was to enjoy some cautious optimism. The ec...
The Diplomacy of Selling a Pool
April 12th, 2012
Pool Builders must have superior presentation skills. It requires incredible talent to adequately inform a pool-owner-to-be about the responsibility that comes with owning a swimming pool, without tal...
Creating New Pool Packages - What should be in them?
March 22nd, 2012
The business of being a pool builder isn't just about putting a pool in the ground and collecting a paycheck.I'm not even going to pretend I have a clue about the engineering and actual building proce...