Building Your Business with Online Marketing

Competition is fierce in the pool industry - we all know that. If you want to make sure that your company not only stands out amonst your competitors, but blows them out of the water (so to speak), you need to be creative and resourceful.

Thankfully, there are a few tactics that require no investment beyond time and can truly put your business on the map. I'm talking about online marketing, but DON'T run away yet! I have a few ideas that will be easy to implement and can make a huge difference in your business.

There are 4 resources that I think EVERY business should utilize to the best of their ability, and there is one technique that I think will be particularly helpful to Builders in particular.

You can read more about the 4 here: Top 4 Resources Every Business Should be Using

This post is going to go more in depth about the one topic that I think will be most useful to you:

For a soon-to-be pool owner, one of the first things they are going to want to know about their pool is this: what is it going to look like?

If someone is looking into having a pool built for them, they want to know that the builder they choose to work with will create a stunning poolscape for them - and has many satisfied customers to prove it!

Most pool builders these days have gorgeous galleries on their websites, which is wonderful. But it is only really wonderful for those people who find your website.

Pinterest is an amazing new social network that allows you to "Pin" pictures for a huge audience to ogle over and share with everyone they know - and way more people that they don't know! Initially, this may not be targeted traffic for you, but Pinterest is one of the fastest growing networks out there, and this site is pushing so much web traffic to small websites that it is simply unwise not to give it a try. 

Having your previous builds shown to the world will only increase your reputation and help to drive traffic to your website. The more people who view, pin and repin your pictures on Pinterest, the more likely it is that a local audience will see your designs as well - and turn into local potential customers. 

Aslo, the more traffic that finds its way to your website, the higher the search rankings your site will recieve, and the more you will be featured in local searches. 

So start showing off your beautiful projects!