Posts with the tag “pool-industry”

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How Healthy is Your City?
August 1st, 2013
The 2013 American Fitness Index has recently been released - you can veiw the entire study / results here: http://americanfitnessindex.org It is phenomenally interesting. At a quick glance you can di...  Read More
by Jill Sanden
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Will Service Make or Break Your Business?
July 24th, 2013
Have you heard of Uniqlo? If you haven't yet, it is only a matter of time. They are a Japanese brand of affordable, high quality clothing that focuses on timeless styles, rather than trendy one-hit w...  Read More
by Jill Sanden
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Market Your Business as Smart as NASA
July 24th, 2013
If you were play a word association game starting with "NASA" I am sure a lot of terms might come to mind: Space, Mars Phoenix, Smart, Scientists, Astronauts, Research, etc. I am sure there are some m...  Read More
by Jill Sanden
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Walk, Bike, Bus and Shop?
July 18th, 2013
I read the most fascinating article in Marketing Magazine recently. It was titled "Why Won't You Believe I Walked to your Store?" It is all about the new reality that many shoppers are leaving their v...  Read More
by Jill Sanden
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Guest Post: Do Liquid Solar Covers Really Work?
July 20th, 2012
I’ve been in the pool industry for many years and have sold my fair share of traditional solar covers throughout that time. When we started carrying the liquid solar cover in my store, I thought to my...  Read More
by Jill Sanden
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Why Your Store is Better than a Box Store #1
May 31st, 2012
Have you ever walked around a big box store, trying to get your shopping done, and realized that everything looks the same, just maybe in different colors? I hate that. I really do. i want some fun...  Read More
by Jill Sanden
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Pool Energy Consumption: Enjoy A Positive Audit
May 29th, 2012
For the past few years, I have been hearing more and more about energy audits performed on aquatics centers. While hotels, corporations and other "green minded," energy conscious businesses have been ...  Read More
by Jill Sanden
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An Ode to Pool Service Companies: Part 2
May 17th, 2012
For those of you in the Pool Industry who appreciate the tenacity of Pool Service companies thorughout the past few years - and who would like to figure out how to use their successful strategies in y...  Read More
by Jill Sanden
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Spring Pool Heating Options
May 10th, 2012
In May, one of the most common questions posed to professionals within the pool industry is related to pool heating. Swimming is newly in demand, but getting the pool water up to temperature can be qu...  Read More
by Jill Sanden
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Building Your Business with Online Marketing
May 3rd, 2012
Competition is fierce in the pool industry - we all know that. If you want to make sure that your company not only stands out amonst your competitors, but blows them out of the water (so to speak), yo...  Read More
by Jill Sanden
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Boost Your Service with Online Marketing
May 3rd, 2012
Competition is fierce in the pool industry - we all know that. If you want to make sure that your company not only stands out amonst your competitors, but blows them out of the water (so to speak), yo...  Read More
by Jill Sanden
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Resourceful Retailing Techniques
May 3rd, 2012
Competition is fierce in the pool industry - we all know that. If you want to make sure that your Retail location not only stands out amonst your competitors, but blows them out of the water (so to sp...  Read More
by Jill Sanden
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Keep Your Service Star Shining
April 26th, 2012
Aqua Magazine released their 2012 "State of the Industry" Report in their May issue. The Service segment of the pool industry received glowing reviews, and were dubbed the "Star of the Recession." Whi...  Read More
by Jill Sanden
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Share Your Way to a Steady Rebound
April 26th, 2012
Aqua Magazine released their 2012 "State of the Industry" Report in their May issue. The Retail  segment of the pool industry is apparently on the rebound - for real this time!. Rebounds can be danger...  Read More
by Jill Sanden
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How to Flourish in a "Cautiously Optimist" Market
April 26th, 2012
Aqua Magazine released their 2012 "State of the Industry" Report in their May issue. The overall consensus for the construction segment of the pool industry was to enjoy some cautious optimism. The ec...  Read More
by Jill Sanden
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Success During Hard Times - Realistic? Absolutely!
February 16th, 2012
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by Jill Sanden
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Taking a Lesson in Conservation from Dorm Residents
November 24th, 2010
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by Jill Sanden