Boost Your Service with Online Marketing

Competition is fierce in the pool industry - we all know that. If you want to make sure that your company not only stands out amonst your competitors, but blows them out of the water (so to speak), you need to be creative and resourceful.

Thankfully, there are a few tactics that require no investment beyond time and can truly put your business on the map. I'm talking about online marketing, but DON'T run away yet! I have a few ideas that will be easy to implement and can make a huge difference in your business.

There are 4 resources that I think EVERY business should utilize to the best of their ability, and there is one that I think will be particularly helpful to Service companies in particular.

You can read more about the 4 here: Top 4 Resources Every Business Should be Using

This post is going to go more in depth about the topic that I think will be most useful to you:

Twitter can a hit and miss reputation, but I believe that Service companies can utilize this tool to really connect with their market. These days, almost every service professional has a smart phone - whether it is an iPhone, a Droid, or a Windows phone. Any and all of them will have some free app that can be installed to tweet from your phone, no more difficult than sending a short text message. 

This is a great way to post reminders for all pool owners. For example, let's imagine you have just finished topping up a customers pool with water. In one to two minutes you could send out a tweet reminding pool owners everywhere of the importance of making sure their water line doesn't fall too low - or else. You can add at the end that you are accepting new clients in "Your City, ST" and include your phone number. Keep it short and sweet to save your time and theirs, but make a valuable point. 

You can also tweet about products that will help to remedy a problem one of your client's might be having, or take pictures on your phone and tweet them to a wide audience. 

You don't have to spend a lot of time on Twitter to keep yourself and your company in the forefront of your followers minds. It won't take long to develop a reputation for being helpful and sharing!