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Resourceful Retailing Techniques
May 3rd, 2012
Competition is fierce in the pool industry - we all know that. If you want to make sure that your Retail location not only stands out amonst your competitors, but blows them out of the water (so to sp... Read More
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Staffing Your Facility Within a Budget
May 1st, 2012
The April issue of Aquatics International has an article titled "Creative Solutions." It takes a close look at the importance of having well trained, experienced and qualified staff at your center, an... Read More
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Keep Your Service Star Shining
April 26th, 2012
Aqua Magazine released their 2012 "State of the Industry" Report in their May issue. The Service segment of the pool industry received glowing reviews, and were dubbed the "Star of the Recession." Whi... Read More
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Share Your Way to a Steady Rebound
April 26th, 2012
Aqua Magazine released their 2012 "State of the Industry" Report in their May issue. The Retail segment of the pool industry is apparently on the rebound - for real this time!. Rebounds can be danger... Read More
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How to Flourish in a "Cautiously Optimist" Market
April 26th, 2012
Aqua Magazine released their 2012 "State of the Industry" Report in their May issue. The overall consensus for the construction segment of the pool industry was to enjoy some cautious optimism. The ec... Read More
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Facility Sees Significant Energy Savings by Reducing Evaporation
April 24th, 2012
In the April edition of Pool & Spa Marketing magazine there is a great case study that I wanted to share with you. The subtitle is: "Facility Sees Significant Energy Savings By Reducing Evaporation"En... Read More
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How Water Movement Affects Liquid Solar Pool Covers
April 20th, 2012
photo from http://www.flickr.com/photos/kj-an/2160351136/ One of the questions I get quite often is in regards to the efficiency of a liquid solar pool cover when there is movement in the water. This ... Read More
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Problem: Aquatics Centers Operating Costs
April 19th, 2012
Aquatics centers have big bills to pay. Energy costs, water costs, maintenance costs, staff payroll, etc. Sometimes, the bills stack up higher than desired.How can you reduce your operating expenses w... Read More
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The Diplomacy of Selling a Pool
April 12th, 2012
Pool Builders must have superior presentation skills. It requires incredible talent to adequately inform a pool-owner-to-be about the responsibility that comes with owning a swimming pool, without tal... Read More
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How to Sell Convenience in a Retail Store
April 12th, 2012
As a retailer, you have the joyous responsibility of showing options to your customers, and you may or may not have the opportunity to actually talk about these options. How can you sell convenience t... Read More
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How Important Is Convenience to You?
April 10th, 2012
A statistics in Aquatics International Magazine indicated that 67% of facility owners and operators believe that convenience is a top priority for their patrons and that facility users will be willing... Read More
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The Hidden Benefits of Aquatics Centers
April 3rd, 2012
While reading Prevention Magazine a few days ago, (I know I can hear your chuckles, but I like it!), I came across an interesting statistic. This is not a direct quote, but I am fairly certain the num... Read More