Posts with the category “for-retailers”

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Online Photographs - the 2014 method of "Window Shopping"
March 25th, 2014
Perhaps you've heard the saying, "a picture is worth a thousand words." Or, "take a picture, it'll last longer." We all know that pictures provide impact and a lasting impression. In our modern, inter...  Read More
by Jill Sanden
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Thinking outside the "Box" can help grow your business this season
March 19th, 2014
We've all heard the cliche about "thinking outside the box." We've all tried to put it into practice. At some point or other I'm sure we've all thought we were thinking outside the box (when really we...  Read More
by Jill Sanden
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Why Ashton Kutcher should train your employees
August 15th, 2013
The pool industry in North America is very seasonal, which means that most businesses hire seasonal staff on an annual basis. This can sometimes be trying, because we often work with high school stude...  Read More
by Jill Sanden
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Will Service Make or Break Your Business?
July 24th, 2013
Have you heard of Uniqlo? If you haven't yet, it is only a matter of time. They are a Japanese brand of affordable, high quality clothing that focuses on timeless styles, rather than trendy one-hit w...  Read More
by Jill Sanden
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Market Your Business as Smart as NASA
July 24th, 2013
If you were play a word association game starting with "NASA" I am sure a lot of terms might come to mind: Space, Mars Phoenix, Smart, Scientists, Astronauts, Research, etc. I am sure there are some m...  Read More
by Jill Sanden
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Walk, Bike, Bus and Shop?
July 18th, 2013
I read the most fascinating article in Marketing Magazine recently. It was titled "Why Won't You Believe I Walked to your Store?" It is all about the new reality that many shoppers are leaving their v...  Read More
by Jill Sanden
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How Extreme Weather Might Change the Way You Do Business
July 10th, 2013
Extreme weather. Its kind of like Extreme Sports, only the potential devastation grows from one person - the athlete - to an unlimited number of victims. Have you thought about how the change in weath...  Read More
by Jill Sanden
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Is there a Generation Gap in the Pool Industry?
June 12th, 2013
I read an article in Aquqtics International today that really started me thinking. It was an interesting and thought-provoking look at the way we communicate, and the differences between the generatio...  Read More
by Jill Sanden
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Fishing for Customers - The Sales Game
May 6th, 2013
You've heard cliches about "Fishing for" various things - complements, information, etc. I'm sure you're also familiar with the analogies that often happen between sales and sports - home run customer...  Read More
by Jill Sanden
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New Trend: Swim To Work Week?
January 14th, 2013
While flipping through Aqua Magazine I came across the most interesting article titled "The Liquid Commute." Apparently, London is considering converting the history Regnets Canal into a swimming "lan...  Read More
by Jill Sanden
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Why Your Store is Better than a Box Store #1
May 31st, 2012
Have you ever walked around a big box store, trying to get your shopping done, and realized that everything looks the same, just maybe in different colors? I hate that. I really do. i want some fun...  Read More
by Jill Sanden
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An Ode to Service Companies
May 17th, 2012
Everywhere I turn lately, someone somewhere is complementing Service Companies in the USA. Trade magazines, Distributors, manufacturers, industry reports - they are all noting how well Service Compani...  Read More
by Jill Sanden
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An Ode to Pool Service Companies: Part 2
May 17th, 2012
For those of you in the Pool Industry who appreciate the tenacity of Pool Service companies thorughout the past few years - and who would like to figure out how to use their successful strategies in y...  Read More
by Jill Sanden
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Spring Pool Heating Options
May 10th, 2012
In May, one of the most common questions posed to professionals within the pool industry is related to pool heating. Swimming is newly in demand, but getting the pool water up to temperature can be qu...  Read More
by Jill Sanden
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Top 4 Resources Every Business Should be Using
May 3rd, 2012
Disclaimer: I am going to try to keep this post relatively short and sweet, so this is NOT going to be overly detailed, but will share main points and benefits of each resource I love. I am convinced...  Read More
by Jill Sanden
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Resourceful Retailing Techniques
May 3rd, 2012
Competition is fierce in the pool industry - we all know that. If you want to make sure that your Retail location not only stands out amonst your competitors, but blows them out of the water (so to sp...  Read More
by Jill Sanden
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Share Your Way to a Steady Rebound
April 26th, 2012
Aqua Magazine released their 2012 "State of the Industry" Report in their May issue. The Retail  segment of the pool industry is apparently on the rebound - for real this time!. Rebounds can be danger...  Read More
by Jill Sanden
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How to Sell Convenience in a Retail Store
April 12th, 2012
As a retailer, you have the joyous responsibility of showing options to your customers, and you may or may not have the opportunity to actually talk about these options. How can you sell convenience t...  Read More
by Jill Sanden
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Is Your Retail Store Ready for an Early Summer?
March 22nd, 2012
In the pool industry, the most beautiful sentiment can be the interaction between a family - a child, looking up at his dad with pleading eyes, begging him to open up the pool - its warm enough to swi...  Read More
by Jill Sanden
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Can I help you to increase sales?
March 8th, 2012
I wanted to take a minute or two of your time today to share with you some "items" that will definitely help with the sales and promotion of Ecosavr & Heatsavr this year. I truly believe that these "i...  Read More
by Jill Sanden
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Success During Hard Times - Realistic? Absolutely!
February 16th, 2012
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by Jill Sanden