Success During Hard Times - Realistic? Absolutely!
by Monique Nelson on February 16th, 2012

I typically take the time to read more or less every industry publication I can get my hands on. Discovering what is happening across the continent is very important, and little details can have a big impact on the success of the products and company I represent.

You may not realize it, but it makes a difference to you and your business as well.

Today I read a flat out GREAT article in Service Industry News. I wish I could find it online, but I can't. I would love to send you a link. But...if you receive this fantastic publication, make sure you spend a few extra minutes reading the article titled "What does your company need to succeed in hard times?" It was written by Doug Walsh. I really enjoyed it.

In the first section of the article he spoke about how, thanks to government legislation, even though the Pool Industry has faced a considerable downturn in the past few years, the Service sector has been kept fairly busy. Energy efficiency and safety regulations continue to be updated and amended, which means that existing pools have to be serviced in order to stay open.

Legislation doesn't even have to be passed before the extra work can be started. As soon as there is speculation that something will need to be updated, service companies can start offering their services to early adopters - and then ride the wave through to the end.

Mr. Walsh encourages service companies not to get to overconfident, however, because even though the work is there, the customer service still needs to be impeccable. Competition is everywhere, and there are always going to be companies challenging you. Maintaining personal relationships, and growing your network should always be a top priority.

I would like to add that this line of thought is certainly not exclusive to service companies. Retailers and builders can also benefit immensely from keeping their ear to the ground and following the trends.

Builders often offer renovation or repair packages, so the legislation will boost their market just as much as it boosts the service industry.

There are also a lot of do-it-yourselfers who don't want to pay a service company or builder for something that they can do themselves. The article mentioned the introduction of 4-sided fencing. A retailer could easily carry fencing kits and promote them within their customer market.

Green heating choices is also mentioned in the article. There are a huge variety of options that will work perfectly for all sectors of the pool industry. Not to mention complementary products to go along with them! If a builder installs a top-of-the line heat pump on a renovated pool, the owner is going to want a service company to make sure it is always in good working order and they are going to regularly visit their local retailer to pick up a monthly supply of Ecosavr, liquid pool cover fish, to help get the most for their money. All sectors are involved.

I have been hearing a lot about the new ICC Pool & Spa Code lately. How can you use the new amendments to increase your business? (Hint - pool covers are going to be recommended on ALL pools, so make sure you have enough Heatsavr & Ecosavr in stock to cover demand!)

I'd be interested in hearing how you analyze industry trends and use the information to build your business. If you'd like to share, send your thoughts and experiences to [email protected]m


Posted in For Retailers    Tagged with service industry news, doug walsh, pool industry, pool service, pool service companies, energy efficiency, safety regulations, pools, pool, swimming, swimming pool, retailers, builders, pool fences, green heating, ecosavr, liquid solar pool cover, liquid pool cover, liquid pool cover fish, pool cover, pool cover fish, heatsavr, pool covers, ICC Pool and spa code, pook and spa, pool and spa code, monique, Flexible Solutions


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