Imitation - Know What Your Options Really Are
by Monique Nelson on April 11th, 2016

Imitation - A to Z Blogging  Challenge
There is a popular saying that goes something like this:

"Imitation is the sincerest form of flattery." (Attributed to Charles Caleb Colten)

There are many ways in which this is true. When your protégé at work buys the same car as you. When your son or daughter copies your mannerisms. When your closest friend mimics your personal style. These are all forms of flattery that prove that you are leaving a positive impression on the people in your life.

There are, unfortunately, many ways in which this statement is not necessarily true.
In the business world, there is imitation, and there is competition. 

Competition is good - as hard as it sometimes to admit to. Competition keeps businesses on their game, always striving to be better in order to stay on top. Competition pits the best of one company against the best of another company - or multiple companies - in order to ultimately provide the very best to consumers. This is great!

Competition sets one company apart from other company, and highlights the features and benefits to being similar, yet different.

Imitation in business, on the other hand, is not flattery and it is not competition. 

Imitation takes the innovation of one company and duplicates it, with varying degrees of success. The problem with imitation, in this context, is that it's never quite the same. The quality control and ingredients and manufacturing processes are different. The testing doesn't apply to imitations, nor does the safety data because, although it may seem similar in imitation, but it's not the same. 

Over the years our products have faced competitors, and we are standing strong with them. We have also faced imitators, and we would very much like to encourage consumers and resellers alike to be sure that they know what products they are working with. 

Heatsavr and Ecosavr have over 25 years of safety and efficiency data proving our results, and we love to share it with you! If you come across another product that claims to be "the same"...trust me, it's not. Our product is patented. 

If you find other products that claim to work the same way, but have different ingredients or dosage rates, they won't work the same. Our ingredients have been tested and proven. Our dosage rates have been put through rigorous trial and error processes. Our products are completely 100% unique. 

Often imitated. Never duplicated. 


Posted in not categorized    Tagged with no tags


0 Comments

Leave a Comment