Making a Strong Case for theValue of Recreation Centers
by Monique Nelson on March 15th, 2011

Some people watch the news and get depressed at the state of the world today. Others see the silver lining by focusing in on the heartwarming human interest stories.

I take a little from column A and a little from column B and apply it to my outlook when I read the Industry news in trade magazines.

For example, in the February edition of Recreation Management, there is an article titled "Budget Defense Tactics." There is a link at the bottom of this email if you would like to read the article.

This article starts out a bit depressing; Parks & Recreation departments are still feeling the monetary crunch. I know that. You know that. Now we need to move on and figure out how to get out of that situation. This is where the article gets more inspiring.

One suggestion is to present your case as a valuable service. Whether you are a government funded facility or not, if you can market your center as a valuable service, you will see benefits. Maybe funding, maybe higher attendance.

How can you speak to your community and share all the benefits of your aquatics center?

There has been a lot of press lately about how healthy swimming is for the human body. You could capitalize on that by contacting your local news / radio stations, sharing a story about the health benefits published by a larger news authority. You can then bring the conversation back to your center and how YOU in particular are helping create a healthier community.

It is never too early to start planning for summer fun, and "Stay-cations" are probably going to be on quite a few minds again this year. How can you make a holiday at home more fun and exciting? Do you offer programs to keep the kids occupied and out of the house? Do you offer family packages?

Do you partner with local community charities? Could you have a fundraiser?

Are you helping to GREEN your city? You could cut your operating costs and present a very inspiring story of saving energy and water if you were to install a Heatsavr Automatic Metering System. If you would like to find out if this system could be your ticket to offering value to your community, take a look at my Guide:


I am sure there is a significant silver lining for you to find. If you are offering a valuable service, and I know you are, then you can promote your benefits to help bring in more business to your center. Good luck. Stay positive! If you would like to read the original article, you can find it online, there are a lot of great ideas and resources included:



Posted in Commercial Facilities    Tagged with heatsavr, liquid pool cover, Parks & Recreation, aquatics centers, swimming pool